Designer Brands Help the Smartwatch Market

Designer Brands Help the Smartwatch Market

Traditionally, watches have been a bastion of good taste, style and wealth. If you’re dressed in a sharp, tailored suit with a lovely pair of patent leather shoes, you need a quality timepiece on your wrist to finish the look. If you complement it with a fine Rolex or an Omega, it shows you have style, or if you opt for a Patek or a Jaeger it can ooze wealth and taste. What we’re trying to say is that watches help define you as a person. However, what happens in today’s disposable tech based society when you want to show off a little? Do you opt for the traditional, analogue engineering piece, or something a bit more digital, and what options do you have?

Whilst smart watches seem to have been ubiquitous in the news and everyday life for the past 5 years, they have really developed in the past year or so. Technology has allowed ever smaller pieces of digital gubbins to be inserted into all manner of watches, to the point that you cant really tell the difference. Whereas they used to be bulky and hideously unfashionable blocks on the wrist, today even some of the fully digital ones are quite sleek and sexy, but there are even better options today.

Since Google released their fantastic Android platform, it has been developed into the go-to option for new brands wanting to enter the wearables market. The off the shelf nature of the package means that any new brand … Read More

Designer Brands Help the Smartwatch Market

Fashion for Dummies

Fashion for Dummies

When it comes to fashion, we often think of super models dressed like superheroes walking down a runway surrounded by flashing lights of cameras and balaring electronic dance music (EDM), but that is merely “high” fashion, a small sliver of all that is encompassed by the far reaching umbrella term that is “fashion.” Fashion is akin to philosophy, in a sense, as both are schools of thought that we interact with every day, even if we don’t realize it. In fact, fashion is a small subset of an actual branch of philosophy, aesthetics. Aesthetics is the study, more or less, of what we perceive with our five sense and what we find pleasing and why. Fashion is, therefore, a part of the sight portion of aesthetics. Therefore, it’s almost criminal to boil down the infite complexity of fashion just to the high fashion scene. Especially consider that high fashion is not meant to be worn on the regular but, instead, to predict and establish new fashion trends. It’s not meant to be blend in, in other words, so it would be a hard sell to most of us. Instead, it’s important to see fashion for the multifaceted school of thought it is. Here are some examples of how we all use fashion every day.

First and foremost, if you wear clothes, and you most certainly do, you engage with fashion regularly. Therefore, it behooves you to think more critically about your fashion choices, which you can only do once you … Read More