Traditionally, watches have been a bastion of good taste, style and wealth. If you’re dressed in a sharp, tailored suit with a lovely pair of patent leather shoes, you need a quality timepiece on your wrist to finish the look. If you complement it with a fine Rolex or an Omega, it shows you have style, or if you opt for a Patek or a Jaeger it can ooze wealth and taste. What we’re trying to say is that watches help define you as a person. However, what happens in today’s disposable tech based society when you want to show off a little? Do you opt for the traditional, analogue engineering piece, or something a bit more digital, and what options do you have?
Whilst smart watches seem to have been ubiquitous in the news and everyday life for the past 5 years, they have really developed in the past year or so. Technology has allowed ever smaller pieces of digital gubbins to be inserted into all manner of watches, to the point that you cant really tell the difference. Whereas they used to be bulky and hideously unfashionable blocks on the wrist, today even some of the fully digital ones are quite sleek and sexy, but there are even better options today.
Since Google released their fantastic Android platform, it has been developed into the go-to option for new brands wanting to enter the wearables market. The off the shelf nature of the package means that any new brand can design a beautiful housing, add some tech, brand it with their logo and be ready to capture a slice of this vast new market. As such, all kinds of fashion brands from Dolce & Gabanna to Louis Vuitton, Ralph Lauren to Hugo Boss Black watches are new releasing smart watches.
Whilst some of them might not have the very best functionality, being built on Android means that they have a tried and tested platform, and an excellent base. Its very hard with such excellent software to produce a bad offering tech-wise, which leaves these fashion houses to concentrate on the bit they do best – the styling. We now see a huge range of really lovely smartwatch on the market from our favourite brands, and as well as looking stylish they also work really well.
It’s still not quite the fashion statement that an analogue timepiece is, which now shows you have something a little different about you, but the new range of smartwatches on sale today offer the tech based millennials a different way to express their style and individuality, and we’re all for it.